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Why do we do these blogs?
Why Do We Do These Blogs Anyway?
Blog Introduction: Every week, we're tasked with coming up with a new blog topic, crafting an engaging opening paragraph, writing three thought-provoking body paragraphs, and wrapping it all up with a pithy conclusion. But why do we do it? What's the point of all these blogs? Surely there must be some greater purpose to this madness. Let's explore.
The Power of the Blog
In today's digital age, businesses must have an online presence to remain relevant and competitive. One of the best ways to establish and maintain that presence is through blogging. By regularly publishing blog posts, businesses can show their human side, share their expertise, build trust with their audience, and drive traffic to their website.
Not convinced? Check out these stats:
- Companies that blog receive 97% more links to their website. (HubSpot)
- 70% of consumers say they feel closer to a company after reading its blog. ( Dreamstime)
- 60% of consumers say they are more likely to consider purchasing from a company after reading about it on a blog. (Webbiquity)
- A staggering 80% of B2B decision-makers use blogs when researching purchase decisions. (DemandGenReport)
- 72% of consumers say they are more likely to purchase from a company whose values align with theirs. (CMO Council)
Blogging is essential for businesses that want to succeed in today's digital landscape. But what about the individuals tasked with writing those blogs? Surely, we must benefit from just helping our companies achieve their goals. And there is! Let's take a look at a few of those benefits now.
When you sit down to write a blog post, you might not feel like doing much more than cranking out some content for your company's website. But in reality, you're honing your research skills, practicing your writing chops, and learning how to think critically—all valuable skills that will help you both professionally and personally.
Blogging allows you to flex your creative muscles and try new things without much risk. If one approach doesn't work or isn't well received by your audience, you can try something else next time. And if you strike gold with an exceptionally brilliant or funny blog post, you'll be satisfied knowing that your words are being read by thousands (or even millions!) of people worldwide.
So there you have it! That's why we do these blogs week after week. They are essential for businesses that want to succeed in the digital age and also great opportunities for individual writers to hone their skills and flex their creative muscles. So keep up the good work—your readers (and your bosses!) will thank you for it.
Start a new relationship with yourself now.